Bridgewater Systems enables service providers to personalise, manage, and deliver applications such as mobile commerce, mobile video, and social networking to their subscribers. Mr. David Sharpley, Senior VP of Bridgewater Systems, talks about the company’s expertise and target markets. Bridgewater Systems was established in 1997. The company is headquartered in Ottawa, Canada and has offices in the United Kingdom, Australia and the US. “What attracted me to Bridgewater was the focus on managing mobile data traffic growth while ensuring that subscribers have the best possible mobile experience.” Bridgewater’s market leading mobile personalisation portfolio provides a real-time, unified view of subscribers including entitlements, devices, networks, billing profiles, preferences and context. “Our product portfolio is anchored by our Subscriber Data Broker, a sophisticated subscriber data management solution that enables service providers to open the mobile ecosystem and deliver a wide range of personalised services and applications to subscribers. Our portfolio further includes the Bridgewater Service Controller (AAA), the Bridgewater Policy Controller (PCRF) and the Bridgewater Home Subscriber Server,” says Mr. Sharpley. “We’re able to provide a real-time view of subscriber entitlements. That’s key as this is very dynamic information.” He adds: “We have a deep understanding of the complexities of managing subscribers, applications and network resources. Most of the Bridgewater team comes from the core engineering side. We are in a pretty unique spot. As mobile devices become more intelligent they generate an ever greater volume of data traffic that needs to be managed. The mobile data market, as a consequence, is arguably the single largest growing segment within telecommunications. That is the market we serve and focus on.” Bridgewater’s customers include leading service providers such as America Movil, Bell Canada, Clearwire, Hutchison Telecom, Leap Wireless, Scartel, SmarTone-Vodafone, Sprint, Tatung, Telmex and Telstra. “In June 2008 we secured a large contract with Verizon Wireless,” adds Mr. Sharpley. “We have about one hundred customers now and added twenty customers last year alone.” The company’s recent participation in the Mobile World Congress, which was held in February 2009 in Barcelona, Spain, was very successful. “It is another example of our market leadership in using policy control to manage mobile data traffic. We are recognised as a worldwide leader in the policy market.” When the company preannounced its earnings for 2009, it forecasted an 18-32 percent growth in revenues despite the adverse economic climate. There still are many markets to explore, according to Mr. Sharpley. “We have barely scratched the surface. Mobile technology continues to evolve and the number of subscribers continues to increase, particularly in emerging markets, and those developments make our market an exciting opportunity.” top - home