
Headquartered in Wisconsin with distribution facilities in Tennessee and California,
DDN is a leading privately-held provider of outsourced services to the global life
science industry. DDN mainly serves emerging brands, generics, biologics, and
medical device companies looking to gain market share in the US explains Mark
Wiesman, recently appointed as DDN President, after having served as COO for
more than two years. "Since assuming the role of President, my number one priority
has been to meet with our clients to ensure that we're delivering best-in-class
services and providing what's needed to help them compete in the increasingly
complex and competitive life science industry. We have produced dashboards using
key performance indicators (KPIs) to measure our effectiveness, then reviewed the
reports with our clients to make certain we're capturing the details they find most
impactful."
A subsidiary of the 152-year old
Dohmen Company, DDN is independent
and supply-chain neutral, customizing
its services to the needs of its clients.
Mr. Wiesman joined DDN in 2007 as
Vice President of Finance and was
quickly promoted to the Chief
Operating Officer position. He was
appointed President in May of this year.
Prior to joining DDN, Mr. Wiesman
served as VP and General Manager for
VPI, LLC, a plastics company in
Wisconsin, which he in turn joined after
having managed a company that sold
medical components to VPI. Prior to
that he worked in accounting for Ernst
& Young. He earned a Bachelor of
Science degree in Accounting from
Marquette University and a Master's
degree in Business Administration from
Northwestern University's J.L. Kellogg
Graduate School of Management." I
was intrigued by DDN," he adds. "This
was and still is a growing company in an
interesting market: the life science
industry is very dynamic. I wanted to
take advantage of opportunities in this
space. There is Increasing outsourcing
in this industry and DDN can satisfy
that market."
DDN attracts clients in segments across
the life science spectrum, including
brands, generics, biologics and medical
devices. No single client makes up more
than 15 percent of total revenue, and
this diversified client base has enabled DDN to prosper regardless of negative
impact in any one segment during the
global economic downturn. Interesting
to note, according to state licensing
information, 38 new pharmaceutical
companies were registered in the
United States in 2008; and 28 of those
became DDN clients, a remarkable 75
percent share. Also, DDN has never
lost a client due to a service failure. In
helping to weather challenging
economic times, the DDN team
identifies and develops services
specifically, to meet the needs of their
client base. On that note, Mr.
Wiesman emphasizes that the 300 +
professional s they employ are 'very
intensely client focused experts in this
industry'. "Most people in our
company grew up in the life science
industry. So we have a very deep
experience and knowledge level which
I think differentiates us from our
competitors. I also believe we offer
the broadest product offering out of
any privately-held outsourced services
for these emerging pharmaceutical
clients. In 2008, new revenue streams
identified in the last year made up 5
percent of total revenue and today are
still growing significantly. These
achievements haven't gone by
unnoticed. DDN was recognized with
a Business Marketing Association
(Milwaukee) 2009 Award of Excellence
for its ongoing public relations
campaign in 2008. The BMA Awards
Committee consisted of a panel of
impartial judges from corporate
advertising management and agencies
around the world, including London,
L.A., Seattle and other major markets.
We also have a very stable parent
company. Dohmen has been in the
health care services business for more
than 150 years. "

Today Dohmen leads a family of
companies that can be broadly grouped
together under one objective: to create
efficiencies within the healthcare
supply system. The group notably also
includes RESTAT, which helps self
funded employers and Group Health
organizations better manage their
healthcare spend. The Dohmen
Company aims to continue to grow and
diversify by adding more healthcare
service companies that share their
vision of making the healthcare supply
system more efficient, affordable and
accessible. Continued growth obviously
also is a top priority for Mr. Wiesman as
he continues to lead DDN. He says the US is their main market, but the
company also has customers from
outside the US. "We've been very
successful in helping foreign companies
enter the US market." This meets a
great and global need: currently
accounting for approximately 43
percent of the global prescription drug
market by revenue, the US market
obviously is too large and too important
to be ignored by foreign life science
companies.
DDN was established in 1995 as a
subsidiary of The F. Dohmen Co., a fifth
generation, family-owned company
that began in 1858 as a retail pharmacy a manufacturer of pharmaceuticals and
a wholesaler. Gradually, The F. Dohmen
Co. shifted its focus solely to wholesale
distribution, leading to the creation of
DDN in 1995. "Dohmen identified
unmet logistics needs in the life
sciences industry which they believed
could be met by DDN," Mr. Wiesman
explains. "In 1996, Dohmen's current
CEO Cynthia (Dohmen) LaConte
acquired a Californian company,
founding DDN. Since that time our
business has grown organically, basically
by listening to our customers
understanding their needs and then
meeting those needs with service
offerings. In addition to straightforward
distribution our customers asked us to
provide sample distribution, returns
handling, customer service, billing,
invoice collection, charge backs, and
Medicare reporting. In 2008, we further
diversified and launched DDN Medical
Affairs, which provides medical affairs
services including: labelling,
management, regulatory knowledge,
product complaints handling, and the
handling of medical and technical
product enquiries from medical
professionals. Our Medical Affairs
business is really taking off."

While companies are seeking to build a
presence in the US, they will need to
consider and plan for the commercialization of their product(s) in
the country. And that is exactly where
DDN aims to help. "We primarily target
emerging and mid-tier pharmaceutical,
biotech and device companies who are
in the US or trying to enter the US," Mr.
Wiesman adds. "We aim to fulfil their
needs. Some just want us to provide
distribution; others want a broader
range of services such as customer
service. We tailor our approach to each
client, in order to meet their unique
needs using best practice for each area
of expertise. "Wiesman's ambitions for
the future include expanding the
company's services for mid-tier
companies. He also aims for DDN to
capture a large portion of the
biogeneric market as he expects that to
evolve over the next couple of years.
Wiesman's global emphasis includes
assisting Indian and Chinese
manufacturers as they enter the US market. "Our sales force is making
direct contact with companies across
the globe.
In the past we have formed
relationships with representatives in
other countries but it's primarily a
direct sales strategy for us." Wiesman
says biosimilars are also gaining
momentum. They are described as
synthetic or recombinant versions of
natural biologic substances, including
proteins such as enzymes or antibodies.
Regulatory proceedings have long
slowed down the biogenerics market
but analysts say it is now at a
crossroads. Some of the biggest selling
biological drugs developed during the
first phase of the biotechnology
revolution in the 1980s, including
human growth hormone (HGH) and
insulin, have lost patent protection or
are set to lose patent protection in the
US in 2007 and beyond. This opens up
the market currently worth $40 billion and growing at over 20% per year,
which would obviously represent
interesting growth potential for DDN,
too. "Overall we just want to continue
to meet the needs of emerging and
mid-tier companies both in the US and
outside the US," Mr. Wiesman
concludes
DDN at a glance By serving its clients in handling pharmaceutical logistics, DDN has expanded
beyond these roots in logistics to become the largest privately held provider
of comprehensive manufacturer-to-market services to the life-science
industry. DDN professionals hail from virtually every sector of the lifesciences
industry, giving the company in-depth experience in pharmaceuticals,
biologics, diagnostics, and medical devices. DDN handles day-to-day
operations, launches new companies, brings products to market, and helps
lifesciences companies from outside the US to build a business in the US.

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