The use of mobile technology is no longer limited to service and sales people in the field. Addressing the growing demand for diverse mobile applications, UK-based software house TAAP develops easy to implement services and solutions for a broad range of mobile devices as Mr. Gordon Smillie, Managing Director of TAAP, explains. Mr. Smillie has been in the IT industry for 30 years, and has previously held various positions at IBM, Microsoft and British Telecom. He joined TAAP two years ago. He explains that TAAP was established in 2003 at a time when, in his words, mobile devices for the first time had become fully enterprise ready. "We developed a proprietary technology platform, The Agile Application Platform (TAAP), which allows clients to deliver mobile applications to up to thousands of users with little to no integration effort, delivering new mobile applications extremely quickly, and at low cost." Today TAAP has an impressive portfolio of customers including DHL, Northgate, and Renault. "The flexibility of our technology platform is such that we can serve all industry verticals and businesses of all sizes. We have the capabilities to service customers all over the world, and are currently working with clients in Australia and Pakistan amongst others." Mr. Smilllie highlights their award- winning software solution TAAP Data Capture, designed to enable companies to capture leads at events, exhibitions or fundraising activities in an accurate and quick manner. Mr. Smillie: "Within ten seconds you can have an e-mail sent out, with the appropriate brochures enclosed." The cost and timesaving TAAP Field Force allows organisations to transfer time-consuming and costly paper processing into electronic forms available on mobile devices. The most recent addition to the TAAP portfolio is data capture software specifically designed for the Apple iPad and the iPhone. "There has been a massive increase in the use of Apple, BlackBerry and Android platforms. We have expanded our services to meet growing demand in that space. We've also developed a solution for the iPad now." According to Mr. Smillie the iPad may not be the best device for all industries – car body shops and hospitals for instance – but the feedback on their iPad application has been great. "It takes us into different marketing areas; we are very excited about the possibilities." top - home